The Italian Historical Trademark and the Pettinaroli Journey

The Italian Historical Trademark is an official institutional recognition granted by the Italian State to brands that have demonstrated continuity, authenticity, and long-standing industrial value.
For Pettinaroli, inclusion in the Register of Italian Historical Trademarks represents the formal acknowledgment of an industrial journey built on more than 80 years of activity, technological development, and a strong manufacturing heritage.

What Is the Italian Historical Trademark

Established in 2019 and managed by the Italian Patent and Trademark Office (UIBM), the Register of Italian Historical Trademarks was created to recognize companies that have contributed consistently to the development of Italy’s industrial heritage.
Since 2025, the recognition has also been supported by an international version of the logo, known as the Italian Historical Trademark, designed to strengthen visibility in global markets.

The Requirements Behind the Recognition

Inclusion in the Register is based on objective and verifiable criteria. In particular, a trademark must demonstrate:

• continuous use for at least 50 years, proven through official registrations or historical documentation;
• a stable connection to the Italian industrial tradition, understood as continuity of production, technical expertise, and territorial roots.

These criteria form the basis on which Pettinaroli’s historical path has been assessed and officially recognized.

What This Recognition Represents for Pettinaroli

Registration in the Italian Historical Trademark Register is not a formal title, but a public acknowledgment of continuity and reliability built over time.

For Pettinaroli, it highlights an industrial history defined by:

• ongoing development of technical expertise,
• the ability to evolve with the industry,
• a long-term commitment to customers and partners.

A heritage that continues to guide the Group’s present and future decisions.

History and Long-Term Vision

The Italian Historical Trademark does not celebrate the past in a nostalgic way, but recognizes a company’s ability to evolve while maintaining coherence and industrial responsibility.
For Pettinaroli, this recognition represents a bridge between its history and a long-term vision built on reliability, expertise, and lasting partnerships.